Understanding rural lifestyle landholders

Wombat Creative was engaged by NRM North in Tasmania to lend a hand with documenting and planning for best practice engagement of rural lifestyle landholders. The first thing we found is that they’re known by so many different names it’s hard to pin them down: smallholders, blockies, urban farmers, peri-urban land managers, reechangers, down shifters, and hobby farmers. One thing we learned quickly about this audience is their sheer diversity. Not just diversity in terms of age and background and […]