Crowdfunding for sustainability (or anything groovy)

  Centuries past, when a person wanted to publish a book, they needed to seek commitments from people to buy it before it went to print. People effectively coughed up the cash to show their support. And then the publisher would send it to print.   Crowdfunding works on similar principles. You have an idea and people ‘buy in’ to the idea, with cash, to help get it off the ground. Effectively sourcing funding from what is termed the ‘crowd’. […]