Dec
20

Communications

We love to communicate and we especially love to help community groups find ways to reach the audiences they most need to speak to. We’ll help you identify your audience, refine your message and then hone the delivery method so that you get to the right people. Our clients have included NRM North (Tasmania), Wheatbelt NRM (WA), Queensland Conservation, Wildlife Queensland, Landcare Queensland and Greening Australia Limited.    

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Dec
4

Lobbying for change

You wanna change the world To achieve political change, you need more than an idea. You need to have a clear path for how you’re going to engage people’s hearts and minds. You’re one person. One person lobbying for change does not have a very big impact. That’s why people form groups. Groups of people do have an impact: especially when they’re organised and directing their efforts appropriately. Einstein is quoted as having said that if he had one hour […]

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Dec
4

Community Engagement Guide

The Department of Communities Queensland have put out a guide to community engagement specific to Queensland. The guide, called Engaging Queenslanders: A guide to community engagement methods and techniques, brings together introductory information on a range of traditional and innovative techniques. It is intended to assist public officials at all levels and other practitioners to choose the most appropriate community engagement process. Strengths and weaknesses are summarised for each technique to support decision making.        

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What we mean by Gen-Y Generation Y is widely considered to include those people born between 1981 and 1994: now the fastest growing demographic cohort in Australia.  Gen-Y grew up with scandals and globalisation. The War on Terror. Mobile phones and websites. Their notion of family is fluid. They operate in virtual communities. Their society is one of extremely high housing costs, high debt and low unemployment. Everything is fast and convenient to Gen-Y’s and nothing is reliable except technology. […]

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Volunteering Queensland has recently completed research into organisations led by young people.  The aim was to identify what strategies young people use to engage and work with other young volunteers.  The findings are applicable to any organisation seeking to engage gen y.  Four key findings are: 1. Develop and maintain personal connections with young volunteers: While technology is a useful tool for making your group known and accessible, make sure you emphasise personal, face-to-face interactions. Young people love to talk […]

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Dec
4

Why Social Media Matters

What is social media? Social media includes internet and mobile technology which allows users to interact with eachother and with organisations. Kaplan and Haenlein, who’ve done a great job of classifying the different types of social media, define it as a “group of internet-based applications that build on … Web 201 and that allow the creation and exchange of user-generated content.” Kaplan and Haenlein classified social media as: collaborative projects (eg. Wikipedia), blogs and microblogs (eg. Twitter), content communities (eg. […]

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Sep
4

Media secrets

Check out this great free resource from Hootville – Media secrets for community groups

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